You can expect a lot.
Why the world’s first advertising marketplace was built
$75 Billion per year lost from Ad Fraud and Ad Waste
- 38% of banner clicks are accidental
- 61.5% of Internet traffic is non-human
- 77% of display ads are never seen
This is actually good news too, because it’s a huge opportunity for those that buy and sell intelligently.
Most of the fraud is intentional
The global online advertising industry is worth 155 billion dollars annually (in 2015), and growing fast. However, the real potential value is multiples greater, but as yet unrealized due to inefficient mechanics within current ad platform technologies. These inefficiencies exist both intentionally and unintentionally.
Digital advertising is dominated by huge advertising companies that are household names, and then hundreds of smaller ad exchanges and networks that operate around them. All use a very similiar and ineffective technology.
For advertisers, the problem is that half their money is wasted. There are two main reasons for this: ad fraud and ad waste. 50% – which is a conservative estimate – means more than 75 billion dollars is wasted annually.
How could this possibly still be true in 2015? With all the technology and information available, it doesn’t seem possible. However, it is true, and the reason is simple.
See “The Cause” (above) to find out.
The root cause is the total lack of transparency in the buying and selling of ad units online.
Agencies and networks hide most of the data, forcing advertisers and publishers to largely guess with their buying and selling, causing significant ad waste (which is very profitable for them). And as a side-effect, this lack of transparency massively increases the space where fraudsters and scammers hide and operate, multiplying ad fraud substantially.
There is no direct communication between advertisers and publishers. The majority of ads are placed via brokers or blind exchanges. The online advertising industry – specifically the platform providers – have an interest in keeping it that way: the less advertisers know about the publishers, the better.
Why? We’ll tell you. Click “Cause Stats” (above) to learn more.
The proof of fraud is massive and undeniable
- 36% of all ad traffic is considered fake…
- 57% of video ads are never seen….
- 77% of display ads are never seen….
- 38% of clicks on online banner ads are accidental…
- 8% of internet users account for 85% of all online clicks…
- 86% of consumers suffer from banner blindness…
- and 50 more Digital Ad Fraud stats that we compiled
The platform providers directly profit from all this waste. They get paid on the transaction, regardless of whether it’s real or provides value to the buyer.
These are the problems that we are going to solve.
1 – ”Digital Ad Industry Must Take Fraud Seriously”
2 – ”The Great Unwatched”
3 – ”77% of Display Ads are Never Seen: Sticky”
4 – ”Measuring the Fat Fingers Problem”
5 – ”8% of Internet Users Account for 85% of all Clicks”
6 – ”86% Of Consumers Suffer From Banner Blindness”
7 – 50 more stats we compiled: Digital Ad Fraud
No one trusts each other
Advertisers lose money due to fraud. Then everyone loses:
1. Fraud damages publishers, as Advertisers react to losses by:
Reversing revenue on publishers, many of whom are innocent.
2. To compensate for these losses, Publishers react by:
Advertising aggressively and deceptively to consumers.
3. Networks react to advertiser reversals/chargebacks by:
Illegitimately banning publisher accounts and their seizing revenue.
4. User experience is diminished as this war plays out around us.
The answer is a transparent marketplace.
Building the world’s first marketplace was simple, but not easy.
The only way to buy and sell
The Internet is not a broadcast medium. It’s the greatest direct marketing medium in history.
There are two types of advertising: Broadcast and Performance. The only difference between the two is that Performance comes with proof of ROI.
Programmatic/automated is scalable and efficient, the other is not.
So, the only real solution is: Programmatic Performance™.
The future is transparent and relevant
Advertising platforms conceal most of the data created by an advertiser and publisher transaction.
To promote renewed trust between advertisers and publishers, and to ensure that buyers and sellers can optimize their campaigns and placements to the greatest degree, we’ve made all data available.
Every data point within one of your transactions is available to you. You are now fully empowered to operate your business at it’s highest potential.
It’s the first time both advertiser and publisher will be able to see totally complete and accurate performance data that enables advertisers to see which ads are performing, and for publishers to make selling decisions based on revenues.
Not surprisingly, it's nearly 100%
Nearly 100% of advertisers would change platforms for more insights at the same expense¹.
74% of advertisers would pay more for an environment that gave them visibility, transparency and allowed them to see how their advertising spend is really performing².
They want to see which 50% of their spend is being wasted, so that they can re-direct it to campaigns that deliver real value.
High quality publishers prefer working within transparent environments as well, as their sites are effectively measured and rewarded appropriately this way. Publishers that utilize viewability tools, bot prevention, and fraud elimination services have seen their ad revenues double and even triple. It pays to be transparent – on both sides of the market.
We built an advertising operating system that is going to change the industry forever.
Let's get to know each other again
AdOS takes programmatic performance™ and adds total marketplace transparency. For the first time in history, with these three elements, we are able to create, nurture and expand trust directly between advertisers and publishers. And trust quickly scales marketplaces.
Think of it as a fully transparent ad exchange that uses computer algorithms and performance conversion metrics to ensure maximum value exchange for marketplace buyers and sellers.
It allows buyers and sellers to communicate, both directly via platform messaging and indirectly via programmatic ad and data exchanges.
It allows qualified advertisers to see deep data regarding the properties on which their ads will be published. This allows advertisers to maximize campaign results by choosing the best publishers, and publishers in turn secure maximum ad revenue for serving high performing ads.
Conversely, publishers are able to see what types of ads are deployed on their sites and make publishing decisions that protect and enhance their communities.
AdOS helps Buyers and Sellers maximize their returns
Don’t just show ads. Build tribes that last forever.
Stop paying for vanity stats.
Stop paying for impressions and clicks, that may (or most often do not) lead to results.
With a performance model, buyers will find out which 50% of their ad budget is wasted, then put it to work.
Buyers also leverage built-in algorithms to ensure the most intelligent campaigns possible.
Find your following.
Old way: Companies broadcast an advertisement to a crowd. This is boring and ineffective.
New Way: Brand leaders present tribe members their solution. Gain attention with a thoughtful presentation.
Through this authentic approach, companies are able to increase affinity and evangelism, while reducing spend.
We’ll help you build a tribe that is dedicated to you.
Transparency = Trust
Advertisers can see everything about their campaign and are therefore fully responsible for the decisions they make in those campaigns.
AdOS allows you to know, watch and even contact the advertisers. This gives you control of your relationships, promoting trust, accountability and respect.
The last place you’ll ever buy and sell advertising
Build cool stuff inside AdOS
Gain access to AdOS users.
technology that scales to infinity
The New Way
Build Your Audience
The Old way: Companies broadcast an advertisement to a crowd. This is boring, costly and ultimately ineffective.
The New Way: Brand leaders present tribe members their solution, gaining attention with thoughtful engagement.
Scale the Tribe
Through this new and more authentic approach, companies and causes are able to increase affinity and evangelism, while reducing spend. With deep targeting options and a performance conversion model, we are able to put the right message in front of the right people at the right time, and scale campaigns easily.